Strengthen your team.

Consulting or interim assignments:

Business development
Market entry (Nordic, DACH)
Market analysis
CRM
Bridge a planned or unplanned re-org
Commercial leadership & scale up


My value-add is based on 25 years of international experience in strategic growth, hands-on marketing and commercial leadership from industries like telecom, FTTH, media, and IT, as well as scale-up of smaller, innovation based companies.  My work philosophy is based on common sense, real business experience and a structured approach to problem solving. Not being part of a larger consulting company means: uncomplicated & quick start. C2G – Connect2growth!

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OUR OFFERING

Services

Consulting assignments

Strategic or tactical, short or medium term assignments, for example:

  • Analysis of market or customer segments in Sweden, the Nordics or DACH
  • Formulate or sharpen go2market strategy
  • Due diligence for a possible acquisition 
  • Establishment of operations in Germany, Austria or other markets

Part-time interim support

Regular experienced support in marketing or sales on a part-time basis of typically 25-50 percent. Examples include:

  • Market analysis
  • CRM
  • Go-to-market
  • Support for management and owners in transitions

Interim assignment

Temporary fill-ins such as sales and marketing manager. Typically 6 - 12 months at levels of 50 - 100 percent.

  • Maintain a function at a professional level until recruitment is made
  • Shaping and support for the recruitment process itself.


Sample project references

• Sales of fiber networks and infrastructure – identified prospective buyers, streamlined processes, and coordinated necessary support functions. 

• Conducted a market analysis for retail meal kits in the Nordics ahead of the acquisition of Sweden's largest market player by two private equity firms. 

• Created a comprehensive marketing strategy and budget for the same company, which has since emerged as the market leader in Sweden. 

• Facilitated the sale of a customer base to service providers (telecoms) in both open and closed fiber (FTTH) networks across the Nordics and Germany. 

• Established and enhanced sales and marketing operations for the German and Austrian markets (“DACH”) within the telecom and IT sectors. 

• Launched and developed company subsidiaries in various European markets, incorporating legal, technical, and financial frameworks. 

Forms of engagement

My work philosophy revolves around common sense, practical business experience, and a methodical approach to problem-solving. While leveraging AI tools is beneficial, the real advantage lies in combining that technology with experience and implementing solutions derived from successful real-life examples.



About me

I bring 25 years of international experience in strategic growth, marketing, and commercial leadership. In recent years, I have concentrated on cross-border market expansion, development of go-to-market strategies, and establishing partnerships within the European fiber broadband sector. Throughout my career, I have engaged with organizations ranging from small startups to large corporations, and also operated as a self-employed professional. My experience spans primarily the Nordic countries, with an additional five years in Germany.

I have previously held senior commercial and leadership positions, including Chief Commercial Officer at Waystream, Country Manager, Chief Sales & Business Development and Senior Advisor at VX Fiber, as well as functional roles such as Head of Marketing at Fujitsu Technology Solutions and Investment Manager at Siemens Mobile Acceleration GmbH. These roles reflect my expertise in sales, marketing, innovation management, and operational execution in competitive environments.


Earlier in my career, I was involved in both strategic and hands-on positions at leading global technology companies, including Ericsson, Sony Ericsson, and Siemens. My experience spans various areas, including marketing, sales, business development, mergers and acquisitions, and service innovation at Teracom and Boxer.


Academically, I hold a Master’s degree in Economics and Business Administration from the Stockholm School of Economics, with two majors, Marketing and International Business, as well as a CEMS Master’s from the University of Cologne. To enhance my skills further, I have pursued additional  development opportunities through programs such as Negotiation and Leadership at Harvard Law in Boston, structured board work at Styrelseakademien (certification), and participation in the DI Gasell Scale-up program in 2024.


Outside of my professional endeavors, I enjoy recreational activities on water or snow, walking my dog, engaging in fitness activities at the gym, and traveling.